How Grow Therapy Turned Insurance Friction into a Conversion and Retention Advantage

As Grow Therapy expanded to more complex payors, accurate cost estimates got harder to deliver in-house. After evaluating 8 eligibility vendors, Grow chose Nirvana, which ranked first on coverage and accuracy. Today, 35 percentage points more patients see what they’ll owe before booking, and those who do book up to 14.5 points more often